Zoo New England
AD CAMPAIGN
Pardon us, zebras.
Penguins coming through!
Our team, along with our partners at ELEMENT, was tapped to announce a major upgrade to the Franklin Park Zoo: PENGUINS. As we developed the campaign, we also had the opportunity to crystallize the emerging sub-brand for the new habitat.
An invitation, a declaration, and a wink all in one. We Zoo, Do You? celebrates the unexpected mix of animals that make Franklin Park Zoo unforgettable.
Waddles, meet wildebeest.
The Franklin Park Zoo’s African Experience was expanded through the arrival of a group of African penguins, taking residence among the ostrich and other species from the subcontinent.
Our job was to tell Boston that more penguins are here, in a way that the Aquarium never could.
By embracing the penguin’s new zoo neighbors, we created a campaign that was playful and ownable.