Our client had a great product with a niche following. We needed to create mainstream, main character energy for their premium spritzy mist (trademark pending) that protects everything from upholstery to high-tops.
THE PROJECT
Naming x Strategy x Brand ID x Art Direction x Copywriting
STRATEGY
For people who take care of their families, their belongings, and the planet, Proof+ makes household essentials that live up to a higher standard for performance and safety, so customers can have confidence that who and what they love are protected.
brand
identity
WHAT WE LOVED
It’s not every day you get to create a brand that brings together the habitual spillers, obsessive sneakerheads, perfectionist parents, and white tee-lovers among us, but when it happens? We’re in.