It started with a new name for an original innovator. Did it stop there? Hell, no. Gen Phoenix is rescuing leather to regenerate high-performance materials for the world’s best brands, and we’re thrilled to be along for the ride.
THE PROJECT
Naming x Strategy x Brand ID x Website x Print x Digital x Events
Imagine what can happen when waste is no longer wasted. The cycle of consumption transforms into an infinite loop. We are entering a new era in which every end becomes the beginning of something stronger, more powerful, and more beautiful. A generation where promise and potential are limitless.
brand
identity
Video by INK
Leather waste
rescued.
Leather,
reimagined.
A durable, sustainable alternative leather that looks, feels, lasts, and wears like traditional leather for the long haul—no tradeoffs.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around.
What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around. What comes around, goes around.
logo
design
website
Gen Phoenix leather
can be found on 250+
airlines worldwide.
events
Waste-based luxury is taking off.
WHAT WE LOVE
Gen Phoenix is a constant reminder of the power of vision for a brand in flux. With a clear strategic North Star to guide us, we’ve enjoyed immense creative freedom in our partnership.